000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
008—Spoiled Kids
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
2018︎︎︎

Studio/Personal Project


The idea (︎︎︎) We are kids who show behavioral problems characterized by excessive, self-centered, and immature behavior...when eating. Picky eating is a universal problem related to kids, but not. This is the reason we decided to created a visual system that shows weird and unique things people do when eating.

Each image works as a double portrait, one side shows the person’s photography and the other side shows a food composition reflecting their behavior. As we all know, it’s popular to blame picky eating on weak parents, same reason this serie is called: Falta de Juete (spanish), a commonly used idiom to refer to kids that didn’t get enough limit and disagreement for bad behaviors, the spoiled kids.

Special Thanks to all our weird friends out there who decided to tell us their obssesions and let us use their faces for the project.















"When eating a buñuelo or fried cheese dough, I first remove the soft center without breaking the shell, and then I eat the crunchy outer layer."

︎︎︎ ME _I eat the soft center of the cheese bread first, just to get the crunchy part at the end.



























"I mentally divide all the food I am served in half. I always eat the first half of everything, and then if I am still hungry, I eat the other half."
︎︎︎ JULIAN BARRERA _Visually splits in half all the content of his dish. Eats the first half of everything, and then he finishes the other half.












"I peel off one by one the chocolate sides of the Snickers, just to eat the caramel center at the end."

︎︎︎ FELIPE DIAZ 











I eat fries in order from shortest to longest."

︎︎︎ NATALIA LONDOÑO, eats fries from the small one to the big one













"I know this sounds weird, but I always eat two types of fruit for breakfast. I use my fork to grab both flavors and eat them together. I can't eat just one flavor on its own, and I prefer to have an even number of fruits."

︎︎︎ DANIELA ÑERO, eats fries from the small one to the big one











"To avoid washing the glass, I never finish my drink."

︎︎︎ ANDRES CAICEDO











"Do you ever consider not putting lemon in everything you eat?"

︎︎︎ PAMELA GIRALDO










"I eat white bread by removing the crust, smashing the soft part, and rolling it into balls."


︎︎︎ GUSTAVO RODRIGUEZ










"I can't stand eating fries one by one"

︎︎︎ MAURICIO PEREZ