000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
I am the art director and creative director of Espacio Crudo [ oh yes ].
Yes, I also co-founded it 8 years ago.

I work within the creative industry, creating concepts with visual outputs, extending from set design to art direction. Food, products and ordinary objects play a fundamental role in forming my aesthethic.

As a multidisciplinary designer, I draw from a multitude of skills and processes when interpreting ideas. I curate contents. I have a special fixation in decoding and recoding images, connecting things that are not usually interconnected. I know how to create visual narratives and move across conceptualizing it, visualizing it and assembling it.

I also posses a vast knowledge of different practices ranging from food and ingredients, and how to manipulate them for shootings, to my background in visual culture, that consolidates the meaning of my mise-en-scene. I understand everything that surrounds food and the social act of eating, even the intertwined links between culture, people and cuisine.

Services
Art Direction, Brand Strategy, Campaigns, Concept Development, Content Creation, Creative Direction, Photography, Production, Editorial Design, Book Arts.

Food Image Research, Cake Baking, Recipe Testing and Development


Selected Clients
Sony Music, Starbucks Latam, Rappi Latam, Conde Nast, Siegenthaler & Co, Nestlé, Pepsico, Av Inbev, Tropicalia,
Juan Valdez, Pyrex, Unicef.



Education
MA Graphic Media Design—London College of Communication UAL
London _ UK

Chef Patissiere—Le Cordon Bleu
París _ FR

BA Desing—De Los Andes University
Bogotá _ CO


Awards, Exhibitions and stuff like that
Pabellón ArqDis. International conference _ COL
︎︎︎Cathegory: Exhibition
2023

Business Incubator Program Mentee _ UAL _ UK
2023

Shortlist—102nd ADC Annual Awards (Art Directors Club)
︎︎︎Cathegory: Photography Series
2023

Jury Member—Latin America Design Festival. Young Talents
2023

University of the Arts Postgrad Exhibition _ UAL _ UK
2022

Introduction to the Food Styling Business ︎︎︎
 Domestika Master Class
2020

Creating a Culinary Photo Series ︎︎︎
Domestika Master Class
2019

Young Talent 2017—Latin America Design Festival.
2017
Publications
A Line Which Forms a Volume 6
Editor & Contributor _ UAL _ UK
2023

Food Design Voices 2022
PhD Francesca Zampollo _ IT
2022

Glamorous Geometry
Designers Books _ HK
2019

Insta-perfect
Victionary _ CH
2018
Experience
Co-Founder, Creative Director & Art Director Espacio Crudo
Bogotá _ CO / London _ UK
2017+

Art Director Festival Estereo Picnic
Bogotá _ CO
2015

Project Manager & Creative Director Tell Businness Story Telling
Bogotá _ CO
2014 - 2017

Project Manager & Kitchen Core Team Leader Bogotá Wine & Food Festival
Bogotá _ CO  
2014

Project Manager & Interior Designer Alioli
Quertaro _ MX
2013

Head & Innovation Chef La Bagatelle
Bogotá _ CO
2012