000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN

         ︎︎︎
I am a Colombian Art director and Set designer. My work is creating concepts that lead to visual outcomes: Images, Still life, Sets (installations) or Editorial pieces.

The image is my visual field. Everyday objects, food, and consumer products play a fundamental role in my visual language, and serve as my research focus where they are used to explore complex issues of heritage, identity and belonging.

I am also the co-founder and Creative Director of Espacio Crudo [ oh yes ], a visual studio specializing in both editorial and commercial image production. There, I like to challenge myself by taking on jobs from different backgrounds. My creative process moves effortlessly from ideation to visualization and hands-on assembly, and I am highly experienced in developing projects from scratch to the very end.

I have a special fixation in decoding and rearranging images to create new visual narratives, linking things not usually connected. My skill set comprises: set design, editorial design and prop styling, and I am proud of having a vast knowledge of food, eating rituals, the culinary world and its different practices. I understand the social dimensions of eating and its deep ties to our visual culture.

[and yes, I also do occasional table gatherings grounded in my research using food as my artistic medium]

Services
Art Direction, Brand Strategy, Campaigns, Concept Development, Content Creation, Creative Direction, Photography, Production, Editorial Design, Book Arts.

Food Image Research, Cake Baking, Recipe Testing and Development


Selected Clients
Sony Music, Starbucks Latam, Rappi Latam, Conde Nast, Siegenthaler & Co, Nestlé, Pepsico, Av Inbev, Tropicalia,
Juan Valdez, Pyrex, Unicef.



Education
MA Graphic Media Design—London College of Communication UAL
London _ UK

Chef Patissiere—Le Cordon Bleu
París _ FR

BA Desing—De Los Andes University
Bogotá _ CO


Awards, Exhibitions and stuff like that
Pabellón ArqDis. International conference _ COL
︎︎︎Cathegory: Exhibition
2023

Business Incubator Program Mentee _ UAL _ UK
2023

Shortlist—102nd ADC Annual Awards (Art Directors Club)
︎︎︎Cathegory: Photography Series
2023

Jury Member—Latin America Design Festival. Young Talents
2023

University of the Arts Postgrad Exhibition _ UAL _ UK
2022

Introduction to the Food Styling Business ︎︎︎
 Domestika Master Class
2020

Creating a Culinary Photo Series ︎︎︎
Domestika Master Class
2019

Young Talent 2017—Latin America Design Festival.
2017
Publications
A Line Which Forms a Volume 6
Editor & Contributor _ UAL _ UK
2023

Food Design Voices 2022
PhD Francesca Zampollo _ IT
2022

Glamorous Geometry
Designers Books _ HK
2019

Insta-perfect
Victionary _ CH
2018
Experience
Co-Founder, Creative Director & Art Director Espacio Crudo
Bogotá _ CO / London _ UK
2017+

Art Director Festival Estereo Picnic
Bogotá _ CO
2015

Project Manager & Creative Director Tell Businness Story Telling
Bogotá _ CO
2014 - 2017

Project Manager & Kitchen Core Team Leader Bogotá Wine & Food Festival
Bogotá _ CO  
2014

Project Manager & Interior Designer Alioli
Quertaro _ MX
2013

Head & Innovation Chef La Bagatelle
Bogotá _ CO
2012