014—Vegan
ART DIRECTION
CREATIVE DIRECTION
︎︎︎Commisioned for Food & Wine Magazine. Conde Nast.
CREATIVE DIRECTION
︎︎︎Commisioned for Food & Wine Magazine. Conde Nast.
2019︎︎︎
The idea (︎︎︎) Vegan is an aesthetic exploration based on the creation of impossible bouquets. Each recipe is composed of unrealistic "ingredients" that play with the viewer's mindset, thus generating a romantic feeling around a non-existent meal. The absurd aesthetic sensitivity awakened by flowers placed where ingredients would typically be found - in a common meal such as a sandwich - is what makes these sets ironically attractive.
Studio/Personal Project
The idea (︎︎︎) Vegan is an aesthetic exploration based on the creation of impossible bouquets. Each recipe is composed of unrealistic "ingredients" that play with the viewer's mindset, thus generating a romantic feeling around a non-existent meal. The absurd aesthetic sensitivity awakened by flowers placed where ingredients would typically be found - in a common meal such as a sandwich - is what makes these sets ironically attractive.
Main Editorial Pages for Food & Wine Magazine
_ 2020
_ 2020
