000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
005—Eating Patterns
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT

︎︎︎ Collaboration Project


2019︎︎︎

Studio/Personal Project
Eating Patterns [SPA] + Espacio Crudo [CO]


The idea (︎︎︎) From the mutual admiration between two studios separated by 8500 km and a pandemic that prevents us from traveling, arises this game in which, in the style of a "cadavre exquis," we have challenged the other studio to cook dishes from our respective cities and merge them into a single image afterwards.

This collaboration surpassed my wildest expectations, transcending geographical boundaries and cultural differences. It is a testament to the power of creative synergy that emerges when two studios, connected by their unwavering love for food photography, unite their vision. This project is a celebration of our collective expertise and a testament to the artistry that can be achieved when talents converge.













[ Breakfast ]
Arepas with cheese and hogao
VS
Pan con tomate and jamón ibérico
_ A breakfast image composed by (letf) Eating Patterns’ Half + (right )Espacio Crudo’s Half











[ Sunday feast ]
Calentao de frijoles with fried egg
VS
Russian salad and vermouth




_ A sunday feast image composed by (letf) Eating Patterns’ Half + (right )Espacio Crudo’s Half





















[ Hangover cure ]
Tamal Tomilense with $100 bread
VS
Calamari sandwich with a cold beer

_ A Hangover image composed by (letf) Eating Patterns’ Half + (right )Espacio Crudo’s Half






















































As the half developed by the other studio remained a secret, this was the moment when they were revealed as a complete image.

This project became an opportunity for both studios to test our interpretation of a color palette, a mood board, and the overall understanding of the aesthetics of food related to a place.








[ EVERYTHING HAS A PROCESS ]
How did this idea come to life?











The color guide of the project, the only information both studios had about the elements of each set / photo





























The guide to the foods Espacio Crudo gave to Eatting Patterns for their approach to our local dishes.
MOODBOARDING QUEEN

Espacio Crudo’s Moodboard
for approaching the project