000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
045—Parta Pizza
ART DIRECTION
CREATIVE DIRECTION

2019︎︎︎

Studio/Personal Project


The idea (︎︎︎) Crafting a persona using a group of items that are part of someone’s daily life reveals many facts about her/him. The objects that we carry or use daily serve specific purposes in our lives, finding patterns or recurring themes offer different insights about the personality of its owner, lifestyle, interests, and habits.

Every year-end, S&Co celebrates the year by creating its own product. This is always an opportunity for us as studio to craft a photo series without the restrictions of the market or the client. For the end of 2021, S&Co made a marvelous pizza, a frozen one. Each box was intervened by the S&Kids an it became an unique character.

We randomly chose some of the boxes, and crafted a world for it. We imagined their way from the supermarket to their kitchen, and what things they would carry in their shopping bags on their way home.






_Persona N.3
_Persona N.2

_Persona N.3











_Miss Margarita

_Miss Margarita Persona









_Don Oli
_Don Oli Persona









_The Spoiled Little Kid
_The Spoiled Little Kid




‘
_Don Oli Items






_Don Oli Items







_The Spoiled Kid







_The Spoiled Kid




_Miss Margarita Objects


 










_The Pizza Flavors













_The  end