044—Selva Nevada
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
RECIPE DEVELOPMENT
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
RECIPE DEVELOPMENT
2020︎︎︎
The idea (︎︎︎) Incorporating new flavors into day-to-day routines is a challenge that bold brands face when introducing new products to markets. By incorporating Amazon flavors into everyday recipes I carefully curated, I aimed to provide Selva Nevada’s consumers with an entry point to explore the richness and diversity of Colombian culture from a fresh perspective as they strive to bring these unique tastes to all tables in an easy way.
I am conscious of the common aesthetics typically associated with tropical countries in photoshoots. It was important for me to break away from them, avoiding clichés and encouraging viewers to feel identified. I focused on clean aesthetics, understanding that simplicity and elegance effectively communicate the essence of a product, ensuring that the product feels seamlessly integrated into contemporary routines.
Selva Nevada
The idea (︎︎︎) Incorporating new flavors into day-to-day routines is a challenge that bold brands face when introducing new products to markets. By incorporating Amazon flavors into everyday recipes I carefully curated, I aimed to provide Selva Nevada’s consumers with an entry point to explore the richness and diversity of Colombian culture from a fresh perspective as they strive to bring these unique tastes to all tables in an easy way.
I am conscious of the common aesthetics typically associated with tropical countries in photoshoots. It was important for me to break away from them, avoiding clichés and encouraging viewers to feel identified. I focused on clean aesthetics, understanding that simplicity and elegance effectively communicate the essence of a product, ensuring that the product feels seamlessly integrated into contemporary routines.
MOODBOARDING QUEEN [ EVERYTHING HAS A PROCESS ]
How did I sell this idea?
_Visual Proposal for a Viche Based Cocktails
_Visual Proposal for a Viche Based Cocktails
_Image & Recipe Development
