000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
042—Turbana
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT


2020︎︎︎

Client
Turbana
IMasD


Do you know why the plantains bags are always filled with air? I do.
A project where air is approached as a compositive element to enhance the careful handle that a brand gives to its products.








_Concept visuals
















  _flavor visuals















_Flavor visuals development















MOODBOARDING QUEEN

Espacio Crudo’s Moodboard
for approaching the project












_THE AIR AS THE CONCEPT
Air is approached as a compositive element for this shooting


















_Concept visuals development


























Air protects Turbana plantains for breaking,
arriving to our hands as a crispy tasty
and perfect product.