003—Noi
ART DIRECTION
CREATIVE DIRECTION
RECIPE DEVELOPMENT
CREATIVE DIRECTION
RECIPE DEVELOPMENT
2018︎︎︎
The idea (︎︎︎) Noi, a superfood brand, takes an unique approach to their products. They carefully source vegetables and subject them to low temperatures through maceration and dehydration, transforming them into super-powders that can be easily incorporated into any recipe. Showcasing the beauty of Noi organic sourced ingredients became a key element in the creative process for the visual assets part of its re-branding.
To achieve this, I incorporated geometric elements from Noi's visual language, finding the perfect balance between the natural essence of the ingredients and the brand's modern aesthetic. It became essential to keep the visual appeal they lose when transformed into the product commercial presentation. Therefore, I careful executed vegetables and fruits on top of various recipes, creating eye-catching compositional elements that made both the dishes and visuals stand out.
Client
Noi Organics
The idea (︎︎︎) Noi, a superfood brand, takes an unique approach to their products. They carefully source vegetables and subject them to low temperatures through maceration and dehydration, transforming them into super-powders that can be easily incorporated into any recipe. Showcasing the beauty of Noi organic sourced ingredients became a key element in the creative process for the visual assets part of its re-branding.
To achieve this, I incorporated geometric elements from Noi's visual language, finding the perfect balance between the natural essence of the ingredients and the brand's modern aesthetic. It became essential to keep the visual appeal they lose when transformed into the product commercial presentation. Therefore, I careful executed vegetables and fruits on top of various recipes, creating eye-catching compositional elements that made both the dishes and visuals stand out.
EVERYTHING HAS A PROCESS
[ or how did I sell this idea ]
