037—Masa x S&Co
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
2020︎︎︎
The Idea (︎︎︎) The convenience of enjoying Masa's products from the comfort of home became the perfect treat to uplift spirits during covid challenging times. Among these products were the famous cookies, whose secret recipe couldn't be shared. However, Masa decided offering them as ready-to-bake dough that could be conveniently stored in the freezer.
I treated the box itself as if it were the actual dough, showcasing different stages of baking through a its photoset. This visual narrative not only captured the essence of the product but also enticed customers by visually conveying the cool process of creating freshly baked cookies at home. Through this approach, we aimed to emphasized the convenience and joy of indulging in Masa's products at home, allowing people to satisfy their cravings without having to risk going outside during the pandemic.
Client
Masa
S&Co
The Idea (︎︎︎) The convenience of enjoying Masa's products from the comfort of home became the perfect treat to uplift spirits during covid challenging times. Among these products were the famous cookies, whose secret recipe couldn't be shared. However, Masa decided offering them as ready-to-bake dough that could be conveniently stored in the freezer.
I treated the box itself as if it were the actual dough, showcasing different stages of baking through a its photoset. This visual narrative not only captured the essence of the product but also enticed customers by visually conveying the cool process of creating freshly baked cookies at home. Through this approach, we aimed to emphasized the convenience and joy of indulging in Masa's products at home, allowing people to satisfy their cravings without having to risk going outside during the pandemic.
_Masa Chocolate Cookies
_Masa Raisins Cookies
_Masa Triple Chocolate Cookies
_BAKING STAGES AS THE CONCEPT
( ︎︎︎) Step by step of baking your own cookies at home
_Concept
Masa Raisins Cookies
_Concept
Masa Chocolate Cookies
_Concept
Masa Chocolate Cookies
