000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
035—Gravity
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT



2021︎︎︎

Breathe 

Kind of impossible gravity project set in a world where gravity doesn't exist and everything floats in a seemingly weightless environment.










































EVERYTHING HAS A PROCESS    
[ or how did I sell this idea ]





_Concept development
The lack of gravity allows objects to float in ways that defy our normal understanding of physics. We used this as an opportunity to play with different materials, shapes, and colors to create uniqueset designs.














_Moodboard_Color and Compossition












_Moodboard_Textures and Materiality











_Composition studio for defying gravity









_Color studio for the choosen sets