000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
032—Rappi
ART DIRECTION
CREATIVE DIRECTION
2021︎︎︎

Client
Rappi Latam


The idea (︎︎︎) For the largest delivery service in Latin America, Rappi, we developed and directed all the assets for its new visual language as part of a rebranding strategy aimed at unifying the aesthetics and visuals in all countries where the brand has a presence.





























_6 AM



































EVERYTHING HAS A PROCESS    
[ or how did I sell this idea ]


_Idea proposal















_Different iterations were developed to establish the style of the visual language, including the inclusion of hands interacting with food to represent different eating actions and food styles, as well as an understanding of dish composition as individual ingredient still lifes. Additionally, different shades of color were assigned to the various product categories.









_Creating a shoot















HOW IT STARTED
[ What i received from the client ]