000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
020—Colombina
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT

2023︎︎︎

Client
Colombina


The idea (︎︎︎) As a renowned Colombian company with a history dating back to 1932, Colombina has established itself as a leading manufacturer of food products in the country. The objective of this project was to create an immersive visual environment that effectively engages customers and reinforces the brand's identity within its physical stores.

Six unique modular patterns were meticulously crafted as wallpapers for use in Colombina’s food markets nationwide. Each pattern was thoughtfully designed using the best selling products of different categories offered by the brand. These patterns not only served as decorative elements but also played a significant role in enhancing the overall aesthetic and atmosphere of Colombina's stores, effectively reinforcing the brand's identity. 












The Candy Portfolio











The Ice Cream Portfolio















The Cookies Portfolio


























The Chocolate Portfolio












The Crackers Portfolio + Individual Modules





















The Sauces Portfolio






















[ EVERYTHING HAS A PROCESS ]
How did I created this idea?
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The decision to explore geometric modules stemmed from the initial shape of the Colombina logo symbol, which has become synonymous with the brand and is present on every product, allowing for easy brand identification.

Each pattern was carefully aligned with the corresponding product categories, such as cookies, chocolates, ice creams, and crackers, creating a cohesive visual experience for customers.



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The Candy Portfolio_Process (︎︎︎)






















The Chocolate Portfolio_Process (︎︎︎)


































The Ice Cream Portfolio_Process (︎︎︎)





































The Cookies Portfolio_Process (︎︎︎)





































The Crackers Portfolio_Process (︎︎︎)























GOOD IDEAS THAT WERE JUST IDEAS
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EVERYTHING HAS A LOT OF THINKING
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EVERYTHING HAS A LOT OF DRAWING