018—Found Objects
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
2021︎︎︎
The idea (︎︎︎) Found objects (sometimes referred to by the French term for found object ‘objet trouvé’) may be put on a shelf and treated as works of art in themselves, as well as providing inspiration for the artist.
In this case, we turned to the vintage markets of Bogotá, looking for fragments of individual and ephemeral histories. The viewer finds them in seemingly unhistorical and largely uninterpreted arrangements. We are free to create our own associations, to trace histories across time and not necessarily in a linear direction.
Client
Breathe
The idea (︎︎︎) Found objects (sometimes referred to by the French term for found object ‘objet trouvé’) may be put on a shelf and treated as works of art in themselves, as well as providing inspiration for the artist.
In this case, we turned to the vintage markets of Bogotá, looking for fragments of individual and ephemeral histories. The viewer finds them in seemingly unhistorical and largely uninterpreted arrangements. We are free to create our own associations, to trace histories across time and not necessarily in a linear direction.
EVERYTHING HAS A PROCESS
[ or how did I sell this idea ]
Process of set development exploring the concept of chance, as the interference of the human intention and the desire to see what can happen.
To launch a campaign based in a gap between the intention and the outcome, it is necessary the absolute trust of the client in the team, its work and the creative process.
To launch a campaign based in a gap between the intention and the outcome, it is necessary the absolute trust of the client in the team, its work and the creative process.
MOODBOARDING QUEEN
