000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


         ︎︎︎
013—A pencil
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
2021︎︎︎

Client
Siegenthaler & Co



The idea (︎︎︎)
















A pencil is a key that opens everything

[ ... ]

























































_Process for addressing a pencil as a key





























and I couldn’t agree more.