ART DIRECTION
BRAND DEVELOPMENT
CREATIVE DIRECTION
CONCEPT DEVELOPMENT

2023︎︎︎

Client
Amargo

The idea (︎︎︎) What if I tell you about a coffee that instead of making you wake up and rise and shine, is made for bitter people like me? Not everything has to be of- fered as a problem solver, but as something that let you embrace even the most dark side, that inner self that feels as an outsider, that is confortable by being lonely, who likes spending time with him/herself and is not happy sharing coffee socially?

Well, amargo [bitter], is just that, a coffee made for... me, my friends, those sad adv people around there and.. let’s say... Fran Lebowitz.

(︎︎︎)



Hi, I am Amargo, bitter in spanish 

A cold brew from Colombia, the country with the best coffee in the world. No, I don’t dress like a coffee a farmer. I don´t have a donkey ‘cause that’s animal abuse. I don’t stand next to a steaming cup on a wooden table next to roasted beans with the dawn on the background. I am a Colombiam coldbrew with a bitter taste. So to be coherent, i speak with a bitter and colder tone of voice, because in real life, being sweat is for naive people.

Nice to meet you.

_How to drink rituals 





Cold brew offers a twist to tradiitoinal recipes, perfect for all moments of the day. 

Start your your morning with an invigorating cold brew smoothie, blendin together fruits, yogurt and amargo, dont forget to put a little hint of honey for the enrgizing kick.

For a midday pick-me up, indulge in a creamy iced latte, pouring coffe over ice with your choice of milk and a touch of sweet syrup.

As the afternoon heat sits up, savor a refreshing cold brew mojito by combining mint leaves, lime juice, simple syrup, and generous pour of coldbrew over ice.

Finally, unwind the evening with a decadent coldbre affogatto, pouring cold brew over a scoop of vanilla ice cream for a delightful coffee-infused dessert. 

There is always a recipe to get to every moment of the day.





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