SET DESIGN
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT

2022︎︎︎

Client
Alpina

The idea (︎︎︎) For the first time in many years, Alpina decided to take a huge step foward and redesign its mature cheese labels. As a fresh start, It was my role to help give a fresh view to the photographic communication of the brand, shifting away from the classic imagery of the perfect melting cheese.

I create different photographic compositions where the consumer can see the personality of each cheese and how it pairs with other flavors. It was important to tell the consumer the ideal moment to enjoy them. This included pairing the cheeses with contemporary drinks and new market flavors, and giving the cheese the position as the main attraction of a meal.

Stilton ︎︎︎
Gouda (︎︎︎)

Brie ︎︎︎
Smoked Tilsit (︎︎︎)

Fine herbs Tilsit︎︎︎
Tilsit (︎︎︎)

Parmesan︎︎︎
Sopó (︎︎︎)

Sliced Gouda︎︎︎
Emmental (︎︎︎)

_Flavor visuals development

_NEW FLAVORS AS THE CONCEPT
Breaking the conception of the cheese being a secondary element in a meal, to make it the main element able to play with many new flavors entering to the Colombian food market.

I crafted 3 groups of complementary colors for the sets, with off-white as the base color that all the groups share. This doesn't mean that a set will include all the colors from the group; its purpose is to serve as a guide for possible combinations between the walls, floor, and some props.

  _Packaging Visuals

_Final Packaging

[ it was a big improvement, right? ] (︎︎︎)