000—Art director and image maker. I mean, I create concepts with visual outputs.
Specialized in visual research, working across the fields of food, image and culture. Most recently art director at Espacio Crudo. Has worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good looking visuals for all of them.



          BOG/LDN

         ︎︎︎





047—Eating Patterns
SET DESIGN
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT

︎︎︎ Collaboration Project


2019︎︎︎

Studio/Personal Project
with Eating Patterns [SPA] + Espacio Crudo [CO]


The idea (︎︎︎) From the mutual admiration between two studios separated by 8500 km and a pandemic that prevents us from traveling, arises this game in which, in the style of a "cadavre exquis," we have challenged the other studio to cook dishes from our respective cities and merge them into a single image afterwards.

This collaboration surpassed my wildest expectations, transcending geographical boundaries and cultural differences. It is a testament to the power of creative synergy that emerges when two studios, connected by their unwavering love for food photography, unite their vision. This project is a celebration of our collective expertise and a testament to the artistry that can be achieved when talents converge.













[ Breakfast ]
Arepas with cheese and hogao
VS
Pan con tomate and jamón ibérico
_ A breakfast image composed by (letf) Eating Patterns’ Half + (right )Espacio Crudo’s Half











[ Sunday feast ]
Calentao de frijoles with fried egg
VS
Russian salad and vermouth




_ A sunday feast image composed by (letf) Eating Patterns’ Half + (right )Espacio Crudo’s Half





















[ Hangover cure ]
Tamal Tomilense with $100 bread
VS
Calamari sandwich with a cold beer

_ A Hangover image composed by (letf) Eating Patterns’ Half + (right )Espacio Crudo’s Half






















































As the half developed by the other studio remained a secret, this was the moment when they were revealed as a complete image.

This project became an opportunity for both studios to test our interpretation of a color palette, a mood board, and the overall understanding of the aesthetics of food related to a place.








[ EVERYTHING HAS A PROCESS ]
How did this idea come to life?











The color guide of the project, the only information both studios had about the elements of each set / photo





























The guide to the foods Espacio Crudo gave to Eatting Patterns for their approach to our local dishes.
MOODBOARDING QUEEN

Espacio Crudo’s Moodboard
for approaching the project