027—La Calor
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
CONCEPT DEVELOPMENT
2020︎︎︎
Feeling Calor draws inspiration from the vibrant colors, textures and local drinks of the tropics, we seek to create visual compositions that transport the viewer to a place of coolness and comfort. We envision images of ice-cold drinks sweating in the heat, slices of juicy watermelon glistening in the sun, and refreshing dips in clear blue waters.
Our use of color and temperature is intentional, with cool blues and greens playing off of warm yellows and oranges to create a sense of balance and harmony, to evoke the sensation of stepping out of the sun and into a cool oasis, where the heat and humidity are forgotten in the face of pure refreshment.
Studio/Personal Project
Feeling Calor draws inspiration from the vibrant colors, textures and local drinks of the tropics, we seek to create visual compositions that transport the viewer to a place of coolness and comfort. We envision images of ice-cold drinks sweating in the heat, slices of juicy watermelon glistening in the sun, and refreshing dips in clear blue waters.
Our use of color and temperature is intentional, with cool blues and greens playing off of warm yellows and oranges to create a sense of balance and harmony, to evoke the sensation of stepping out of the sun and into a cool oasis, where the heat and humidity are forgotten in the face of pure refreshment.
MOODBOARDING QUEEN [ EVERYTHING HAS A PROCESS ]
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