000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN


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026—Tropicalia
ART DIRECTION
CREATIVE DIRECTION

2021︎︎︎

Client
Tropicalia
Siegenthaler & Co


The idea (︎︎︎)



































EVERYTHING HAS A PROCESS
[ Or how did I sell this idea ]
Draws inspiration from the vibrant colors of the sunrise in the tropics, with a particular focus on the beautiful interplay between yellow and pink hues.
To achieve this, the shoot will feature a simple and clean aesthetic, with a focus on showcasing the beauty and simplicity of the coffee itself. 
The aim is to capture the soft glow of the morning sun.




Color studies of a tropical sunrise / abstraction of color



studio for getting the perfect tropical background that mimics the vibrance of the coloured sky.









studio for incorporating the ombre shade into the coffee elements of the sets