000—Art director and image maker. I mean, I create concepts with visual outputs.
Specialized in visual research, working across the fields of food, image and culture. Most recently art director at Espacio Crudo. Has worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good looking visuals for all of them.



          BOG/LDN

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025—Criolla
SET DESIGN
ART DIRECTION
CREATIVE DIRECTION
CONCEPT DEVELOPMENT


︎︎︎ PUBLISHED Glamorous Geometry.
Publisher_Designer Books [HK]

2019

 
2019︎︎︎

Client
Criolla


Inspired by the shapes and colors of Criolla tableware, our team developed3 semi-patterned layouts to showcase the brand’s new collection. Criolla’s unique, strong and simple lines mixed with tropical fruits, create a block-coloruniverse where, items that apparently don’t match together when separated,are harmonically placed maximizing the synergy between them on monochromesurfaces. Light plays a vital role in each photography, as we let the strong shadowsfrom the pewter pieces project on the surface becoming a compositive element.The shadows main function is to let the costumers compare the size and depth ofthe dishes while completing the design composition.





SEASON 1

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Single product shots













_FEATURED in Glamorous Geometry. Publisher_Designer Books. HK













SEASON 2

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