000—Art director and image maker. I mean, I create concepts with visual outputs. Specialized in visual research, working across the fields of food, design and culture. Most recently art director at Espacio Crudo. I have worked for Starbucks, Conde Nast, Pyrex, Av Inbev, and Sony Music, creating good loking visuals for all of them.


          BOG/LDN

         ︎︎︎





022—The Spectacular Food
EDITORIAL DESIGN
PRODUCTION
ART DIRECTION
CREATIVE WRITING
IMAGE AND ARCHIVE RESEARCH

2023︎︎︎

MA Final Project


The idea (︎︎︎) Hot dog, Mustard? Ketchup? Or both? The answer to this question is for some people quite a debate and it can last for hours, but what is true is that there is no correct answer.

Eating, as a secular activity we all take part in everyday, inevitably creates links of attachment to certain groups or places (or parts of them), in this sense it can not only be reduce to a simple utilitarian rationality. To belong is the starting point of The Spectacular Food, an ongoing research based on the study of discourses and practices concer- ning the food universe, as well as the processes of construction and expression of sociocultural identity, its semiotics.





























[ I forbid myself to “make” any picture that compose this publication. It was created understanding the importance of visual assemblages and decoding/recoding images as an editorial practice ]
















_BOOK A
Explores when food is used as a soft power tool by the spectacle, commodifying our eating experiences as part of our consumerist society nature.







_BOOK B
Becomes a container of stories of colonialism, imperialism, resistance and sovereignty, through politics events when food is used in correlation with geography.

























_BOOK C
Becomes a container of stories of colonialism, imperialism, resistance and sovereignty, through politics events when food is used in correlation with geography.