026—Corelia Recipes
ART DIRECTION
CREATIVE DIRECTION
RECIPE/COCKYAILS DEVELOPMENT
CREATIVE DIRECTION
RECIPE/COCKYAILS DEVELOPMENT
2021︎︎︎
The idea (︎︎︎) While working on a photoshoot featuring some Corelia juices, we had the idea of telling the brand owner that what this product was missing was a shot of gin. Suddenly, the next thing that happened was us developing cocktail recipes using each of the brand's flavors, a turn she had never considered for her product. If Corelia products are already refreshing, as they are filled with the best tropical fruits in the form of natural sodas, now imagine them combined with a shot of gin and aromatic herbs. Tropical Heaven.
We invented another approach to the product, and this opened some doors for the brand and for another photoshoot.
Client
Tropicalia
Siegenthaler & Co
The idea (︎︎︎) While working on a photoshoot featuring some Corelia juices, we had the idea of telling the brand owner that what this product was missing was a shot of gin. Suddenly, the next thing that happened was us developing cocktail recipes using each of the brand's flavors, a turn she had never considered for her product. If Corelia products are already refreshing, as they are filled with the best tropical fruits in the form of natural sodas, now imagine them combined with a shot of gin and aromatic herbs. Tropical Heaven.
We invented another approach to the product, and this opened some doors for the brand and for another photoshoot.
EVERYTHING HAS A PROCESS
[ Or how did I sell this idea ]
Draws inspiration from the vibrant colors of the sunrise in the tropics, with a particular focus on the beautiful interplay between yellow and pink hues.
To achieve this, the shoot will feature a simple and clean aesthetic, with a focus on showcasing the beauty and simplicity of the coffee itself.
The aim is to capture the soft glow of the morning sun.
To achieve this, the shoot will feature a simple and clean aesthetic, with a focus on showcasing the beauty and simplicity of the coffee itself.
The aim is to capture the soft glow of the morning sun.
