018—Batidos
SET DESIGN
ART DIRECTION
CREATIVE DIRECTION
ART DIRECTION
CREATIVE DIRECTION
2021︎︎︎
The idea (︎︎︎) Masa, a bakery and café based in Bogotá, had to temporarily close its restaurants due to COVID-19 and came up with a range of products that people could prepare at home. As the Art Director behind the shoot, my main aim was to challenge the perception that frozen products are artificial and showcase the freshness of Masa's offerings.
The concept of the images revolved around capturing the idea that even in frozen form, the products were bursting with freshness, each block representing a unique blend of frozen fruits and vegetables created by Masa.
To break away from the typical look of supermarket photos, I went for a bold and eye-catching visual approach that focused solely on the content. By doing this, I wanted to highlight Masa's commitment to freshness and create an engaging visual for customers, who received beautiful fruit ice blocks right at their doorstep.
Client
Siegenthaler & Co
Masa
The idea (︎︎︎) Masa, a bakery and café based in Bogotá, had to temporarily close its restaurants due to COVID-19 and came up with a range of products that people could prepare at home. As the Art Director behind the shoot, my main aim was to challenge the perception that frozen products are artificial and showcase the freshness of Masa's offerings.
The concept of the images revolved around capturing the idea that even in frozen form, the products were bursting with freshness, each block representing a unique blend of frozen fruits and vegetables created by Masa.
To break away from the typical look of supermarket photos, I went for a bold and eye-catching visual approach that focused solely on the content. By doing this, I wanted to highlight Masa's commitment to freshness and create an engaging visual for customers, who received beautiful fruit ice blocks right at their doorstep.
MOODBOARDING QUEEN [ EVERYTHING HAS A PROCESS ]
How did I sell this idea?
