054—World Congress of Chambers of Commerce
PROJECT MANAGMENT
EVENT PRODUCTION
CONCEPT DEVELOPMENT
EVENT PRODUCTION
CONCEPT DEVELOPMENT
2017︎︎︎
The aim (︎︎︎) Designing the application for the Bogotá Chamber of Commerce for the World Congress of Chambers of Commerce and creating a unique appeal to compete against other candidate cities like Rio de Janeiro and Orlando.
After a series of sessions, we identified Bogotá's competitive advantages. We connected the excitement of a mysterious and vibrant city going through a transformative moment with the CCB's commitment to harnessing the capital's networking and innovation capabilities. We fostered the idea that we are all committed to giving our all: "We are in it together." From here, we achieved the following results.
We designed a narrative materialized in a concrete and emotive presentation that summarized the 4 reasons to choose Bogotá:
• We are the strongest chamber.
• Bogotá exceeds expectations.
• We are experts in generating valuable opportunities.
• We are experiencing a unique moment of change.
We created a distinctive value in the application scheme. We wanted the judges to feel curious and interested from the very first contact with our proposal. We designed an elegant and refined kit that set us apart.
We showcased the visual richness of the city. Bogotá was represented through its graphic essence, incorporating popular iconography and vibrant urban colors inspired by posters, buses, and the multiculturalism that characterizes the capital.
Client
Tell Business Story Telling
Chamber of Commerce of Bogotá
The aim (︎︎︎) Designing the application for the Bogotá Chamber of Commerce for the World Congress of Chambers of Commerce and creating a unique appeal to compete against other candidate cities like Rio de Janeiro and Orlando.
After a series of sessions, we identified Bogotá's competitive advantages. We connected the excitement of a mysterious and vibrant city going through a transformative moment with the CCB's commitment to harnessing the capital's networking and innovation capabilities. We fostered the idea that we are all committed to giving our all: "We are in it together." From here, we achieved the following results.
We designed a narrative materialized in a concrete and emotive presentation that summarized the 4 reasons to choose Bogotá:
• We are the strongest chamber.
• Bogotá exceeds expectations.
• We are experts in generating valuable opportunities.
• We are experiencing a unique moment of change.
We created a distinctive value in the application scheme. We wanted the judges to feel curious and interested from the very first contact with our proposal. We designed an elegant and refined kit that set us apart.
We showcased the visual richness of the city. Bogotá was represented through its graphic essence, incorporating popular iconography and vibrant urban colors inspired by posters, buses, and the multiculturalism that characterizes the capital.